Business Manipulation

Business manipulation is an art. Art mastered almost to perfection. Nowadays, buying equals existing and in that sense the power of business is paramount. And so, companies become manipulators.

How do companies use advertising - to manipulate or inform people? Yes, it gives information about what exists on the market, where and on what price, but it still remains the most powerful manipulative machine. Everywhere we go, we are bombarded by advertising slogans, posters, flyers, billboards. Each one of them offers us something off the price, make gifts and for what purpose? To convince the buyer to buy the product, to go on a holiday, to use a company. One customer will lead to another and so the ultimate goal of advertising will be achieved - increasing profits.

The world is controlled by money and business manipulation keeps the winning cards. Today, one country belongs to those who control the big companies in it.

The scam produced by companies in order to sell their products can be more outrageous than you can possibly imagine. In fact, the bigger the company, the higher the probability that it will try to acquire a monopolistic share in its market by using well-disguised manipulation.

Drug companies can be notoriously shameless when speaking about business manipulation. One of the most striking examples was the scandal with the big pharmaceutical company Merck which had paid a well-known publisher to create a medical journal. The articles in this journal were, understandably, very positive about Merck drugs, but nobody had mentioned that the articles were written by Merck itself. This story is almost too hard to swallow, namely because, the company had been manipulating not only ordinary people to buy its products, but also doctors and other professionals who had been reading the journal - people who are trusted and can have influence on their patients.

When thinking about this example, it's hard not to ask ourselves how many other such cases are out there that we don't know about. How many of the hundreds of products we use every day are a result of shameless business manipulation? The answer would probably depress us. How can we be sure that what we read in the press or what we see on television is not simply a paid advertisement? We cannot. Somehow, over time, being a consumer has started to mean being lied to, manipulated or indirectly robbed.